A Book About the Classic Avis Advertising Campaigns of the 60s

First edition. White leatherette boards with stamped black and red lettering and “We try harder” inlay to upper board. No dust jacket as issued. Slight rubbing to board edges; a tad soiled. A very good copy of this scarce book, published in Sweden, reproducing the now classic Avis advertisements from the 1960s. With an introduction by Henry Holmgren and interviews with the men and women who made the ads.